I admit to a morbid interest in numbers and their meanings. How statistics can tell you so little or so much.
To me, the most important ‘stat’ on my WordPress blog is the ‘views per visitor’ ratio. It’s not displayed on the stats page; you need to move your cursor over the columns to see it. Or you can work it out by looking at the number of views and divide that by the number of visitors.
You want a number higher than one (you can’t get lower than that, unless you had no visitor). To me, it says, someone looked at one of your posts and on its merit, decided to check out your other posts. It means they’ve actually read one of your posts, even if they didn’t like it and kind-heartedly looked for something else more worthwhile.
Remember that the number is an ‘average’. My friend Jan likes to ‘catch up’ with my posts every so often and distorts the stats by reading a dozen of my posts in one sitting. I always know when she comes around from the spikes in the stats. Now I don’t get so excited about them anymore though Jan on her own can’t warp the stats over two months; only on the days she visits.
Of course I might have other friends who’s been boosting the numbers. If that is true; I am grateful.